Monday, March 3, 2008

Live life the Bowmore way

As you might know, this year is a leap year, which means that a few days ago, February 29, only occurs every four years. In Sweden, this is called a Scottish year, and that was the Scottish day. Which brings me to... scotch.

Bowmore is many people's favorite single malt. It's produced on Islay, which means that it's very smokey and peaty. Personally, I like my whisky a bit softer and smoother, but I do like a variety called Bowmore Enigma. Anyway, enough about that. Bowmore has recently launched a new site, called The Bowmore Way, that does a nice job of positioning the brand.

Here's a small video clip from them - there are lots more on the website, with useful tips like how to prevent garlic breath, or how to fold a rose napkin. That's life, the Bowmore Way!

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